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Marketing and Advising Strategy

I guarantee you that I’ll sell your house at the highest possible sale price in the shortest amount of time.  (See my Home Seller’s Performance Guarantee).  I make this guarantee because I am confident that my advice, counsel, and professional real estate knowledge and services will

The actions taken immediately prior to listing your home for sale (see preparing your home so that it is more attractive) and first 30-days upon launching your home for sale are among some of the most critical time frames and activities to achieve your home sale goals.  Your home must be “show ready” and priced competitively to generate the most activity from real estate agents and buyers.  By pricing your home right, we will position your home to attract maximum interest and attention.

My Commitment to You:

  • I will always give you my undivided loyalty and commitment throughout the Home Selling Process.
  • We will be partners throughout the Home Selling Process.  I will align my strategies with your needs to ensure I meet and exceed your expectations with a successful outcome.
  • Two-way communication is crucial for success.  We will be talking not less than once per week.  I guarantee to return your call(s) within 24 hours!
  • I will promptly follow-up with all Realtors after a home preview to obtain theirs/and their client’s feedback on your home and property.
  • I will always be honest and direct with you.  I won’t waste your time and energy with spin, deflection or excuses.
  • The real estate market can be a very fluid situation.  I will keep close tabs on the market and will provide you with current market values, trends, and analytics to determine if price adjustments are warranted.

My Marketing + Advertising Strategy:

  • Your home is unique, and as such it has unique selling points with appeal to other home buyers.  I will represent your home and property in a manner that honors the unique qualities of home.
  • I will provide you with a FREE, on-premise consultation with a home staging professional to provide you with recommendations to arrange/stage your home for greatest appeal to the majority of home buyers.
  • I will hire a professional photographer to ensure high quality professional pictures capture the essence and uniqueness of your home/property and capitalize on this by creating a super terrific first-impression as we launch the sale of your home.
  • To heighten awareness and provide maximum exposure of your home and property, I will leverage the Keller Williams Realty Brand with its Global reach that includes 800 offices and 146,000 real estate professionals across Americas, Europe, Africa and Asia.
  • I will maximize the national and international online presence of your home by utilizing the Multiple Listing Service (MLS), the Keller Williams Listing System (KWLS), and global MLS systems.
  • I will target my marketing on to active real estate agents who specialize in selling homes in and near your neighborhood.
  • I will host open-house events to promote your home to prospective buyers and market the open house events to obtain market awareness of the event.
  • I will include your home in the Keller Williams and MLS tours allowing other agents to personally see your home for themselves.
  • As a Keller Williams Realtor, I have access to Keller Williams Powerful Global Media Partnerships which will promote your home and provide maximum marketing exposure throughout a variety of national and international online and digital marketing publications.
  • My access to Keller Williams Extended Marketing Reach and our proprietary and exclusive systems ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites (e.g., Google maps, Yahoo! Real Estate, AOL real estate, HGTV’s Front Door, Trulia real estate search,, cyberhomes and, etc.).
  • I will utilize Direct Mail, Flyers and Postcards to market your home to prospective buyers.
  • I will create highly professional marketing flyers/brochures that are custom tailored for your property.
  • I will utilize focused Social Media Marketing techniques to target the right audience at the right time.
  • I will create and send E-Flyers to all real estate agents in the South Florida area.
  • I will utilize local Printed Advertising to heighten local awareness.
  • When the offers from home buyers to purchase your home roll-in, I will use my well-honed negotiating skills to ensure you receive the highest possible sale price with the best terms and conditions that are most beneficial to you.
  • I will minimize the friction and hassles that other home sellers commonly experience throughout the home sale process.